Learning from Across the Table

Jeff Berding - Seizing your Opportunity & Listen for Success

Aaron Stapleton and Jeff Berding Season 1 Episode 3

In this podcast Jeff talks about starting an MLS team (FC Cincinnati) and how to work through road blocks. What it means to set and follow through on a vision even if you don't have it all planned out right then. Also, what happens when your dreams come true...even if it comes earlier than you expected. 

If you have ever had a vision for starting something, needed to work through road blocks during your growth, or had people question your vision this is a great podcast for you. 

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Jeff Berding is the Co-CEO of FC Cincinnati & he also serves as President of the FCC Enterprise, the professional soccer team he co-founded in the summer of 2015. With its arrival in Major League Soccer for the 2019 season – less than four years after its founding – FC Cincinnati became the benchmark for organic growth and community-driven sports interest.

Now in its fourth year in MLS, the club is focused on growing its place in the Greater Cincinnati region in its new home, a world-class, privately funded $250 million TQL stadium in the West End neighborhood, next to Over-the-Rhine.

Prior to his August 2015 founding of FC Cincinnati, Berding served for more than 19 years as an executive with the Cincinnati Bengals where he led sales and public affairs efforts for the city’s NFL franchise.

The hugely successful launch of FC Cincinnati was consistent with Berding’s track record of working to make his hometown a better place to live, work and raise a family.

Jeff is President of the FCC Foundation, Chairman for Visit Cincy, Vice Chair for Cincinnati Regional Business Committee, has volunteered with the Chamber of Commerce for over 20 years, as well as his committed service on Cincinnati City Council. 

He has been awarded numerous civic awards, including a spot among the top 100 leaders in history of the local United Way, the 2006 “40 Under 40” from the Cincinnati Business Courier, was featured at the 2018 Hispanic Chamber Cincinnati USA’s Annual Gala & was awarded the 2019 EY Entrepreneur of the Year.

Berding is a fifth-generation Cincinnatian, born and raised in Westwood where he attended St. Xavier High School. He graduated cum laude from Miami University and earned his master’s in business administration with honors from Xavier in 1999. He has three children: Allie, Jack and Grace. With his wife Lindsay, the family resides in the city’s Mt. Lookout neighborhood.

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Key Takeaways
Be intentional in all of your decisions.
What are you providing, as a leader, that is giving to a larger sense of purpose?
Always Be Growing - if you are not growing you are dying
Likability is key for success
Expand your horizons beyond work

Links to Follow FC Cincinnati
FC Cincinnati - App on App Store
www.FCCincinnati.com
MLS Games on Apple TV
Instagram - @FCCincinnati
Facebook - @FCCincinnati

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People on this episode